Printable Creative Brief Template
This one-page creative brief is for designers, marketers, writers, and clients who need a clear starting point for a campaign. It includes fields for Campaign, Date, The challenge, Audience insight, Single-minded proposition, Reasons to believe, Tone of voice, Channels, and Success measures.
Free printable · PDF
- 1 page
- US Letter — choose “Fit to page” for A4
- PDF, 51 KB
Free for personal, family and classroom use.
Fill it out before design or copy work begins, then share it with the team to keep the brief focused. Use it to define the problem, shape the message, and set the criteria for a finished project.
Good for
- Plan a new marketing campaign
- Align a team on messaging
- Gather client input before design
Tip: Print single-sided and keep one completed copy with your project notes.
6 files · DOCX, PDF, XLSX
Get every sheet: Design Brief & Style Guide Templates
This sheet plus 5 more in one download, with the editable Word and Excel files. Editable design brief, creative brief, brand style guide, mood board layout, design review checklist and feedback log.
$7.00 USD, one-time 6 files · about $1.17 each
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Printable Design Brief Template
Printable Brand Style Guide Sheet
Printable Mood Board Layout
Printable Design Review Checklist
Printable Design Feedback Log